It's your idea, and you should expect only the best - software processes that are transparent, predictable, and adaptable to changing business needs; systems that are well-designed from the ground up and can scale as your business grows; and products that delight your users from top (the way the button looks) to bottom (how long it takes the page to load). We're a full-service product development team that makes things happen.
Here are some samples of our work.
Sway was a startup focused on fashion-forward girls 18-24, providing flash sales for custom-made dresses in the Modcloth style. We built Sway’s user base to 1.5MM girls in 1 month, creating a successful viral loop with Facebook and Twitter, including some innovative friend selection UI elements. This required rapid scaling of all systems. We also focused on pixel–perfect, high–gloss design.
"We hired Rooster Park when we needed someone to take our idea and get it live quickly. The team made progress immediately, worked with us on a daily basis to tweak the customer experience, scaled it up when it grew much faster than even we expected, and even helped us get an iPad version running with days to spare. We're now working with them on a range of staffing and development projects."
As our first project with SEOmoz, we built Open Site Explorer, a tool for Search Engine Optimization professionals to analyze backlinks to their sites – where links are coming from, their quality, and overall and comparative performance. This tool was SEOmoz’s answer to the expected retirement of Yahoo’s Site Explorer, and is now the best-known tool in this space. In our ongoing relationship with SEOmoz, we continue to add features.
Is That Odd is a local startup building a social network for women interested in health and beauty products, and a platform for delivering samples to this and other networks. We were brought in after a long period of slow-moving and unpredictable development to get them ready to launch to key customers and influencers, implement key areas like the Sample Shop, and to continue to improve the experience. The team brings their own design aesthetic, and we’ve helped combine that with some current trends in social networking.
A team in online services needed the ability to quickly edit the elements of a high traffic, entirely automated page (to fix emergency bugs, remove inappropriate information, or promote an event) without engaging a wide range of engineering teams. We designed and are building an easy-to-use tool that solves the highest-ROI problems now, will scale to a long list of scenarios, and is generalizable enough to integrate with a number of services and teams.
Diagnostic Labs provides remote medical diagnostics (lab tests, x-rays, etc.) for patients in live-in facilities like nursing homes. When tests needed to be ordered, nurses would pick up the phone and call a large bank of operators, which is expensive and prone to error. We took a stalled project to enable online ordering and results viewing, propped it up, then rebuilt it from the ground, scaling as they began acquiring other diagnostics companies. This system saves them money and delights their team.